Toluna Review 2022 - Scam Or Legit?

Toluna Review 2022 - Scam Or Legit?

Want to make some extra money in your spare time? You can use a platform like Toluna Group for their surveys and market research. In our Toluna review, we will cover off on the site and if it is a viable way to earn money online.

Toluna Review


With more than nine million survey takers, Toluna claims to be 'the world's largest social voting community', and with good reason: Toluna is a worldwide survey community and survey technology provider managed by the Toluna Group, a renowned organization that specializes in conducting market research over the internet.


For people looking to get paid to take surveys, Toluna is a viable option. 


With a strong subscriber base and an attractive portfolio of clients, Toluna is easily one of the world's most popular survey sites.


Its robust variety of surveys, which participants claim to be the 'most interesting' among paid survey companies, have garnered Toluna lots of praise, but sadly for survey takers, the company is also one of the lowest paying. 


In this Toluna review, we give you the lowdown on whether Toluna is worth it, the pros and cons, how much Toluna pays, and how it compares to other paid survey sites.


The short answer: it may be worth it, with grounded expectations and lots of free time! 

If your favourite pastime is taking paid surveys for extra cash, you should definitely take a look at Toluna Influencers.


Online survey sites offer easy ways to earn money by providing your opinions on products and services offered by popular brands.


Other market research panels similar to Toluna include Survey Junkie, Branded Surveys, Opinion Outpost, and Swagbucks.


This Toluna review covers how to make money with the site, what Toluna points are worth, and whether it is safe.

What is Toluna?

Toluna is a paid survey community managed by Toluna Group, a market research company that uses technology to collect market insights for companies of various sizes.

The company has 16 offices in Europe, Asia Pacific, and North America, and works with some of the world's leading market-research agencies.


A number of esteemed businesses rely on Toluna for market research (e.g. Time Magazine, the Financial Times, Advertising Age). 


Toluna Group uses an automated consumer insights platform called TolunaInsights, which allows its clients to access managed services and create customized digital consumer insights programs through engineered services.


TolunaInsights was developed as a complement to Toluna's automated research platform called QuickSurveys -- a survey platform that allows clients to tap into millions of survey-takers (or Toluna Influencers).  


By signing up for Toluna.com, users can become Toluna Influencers themselves and answer surveys submitted by Toluna Group's clients.


Apart from paid surveys, Toluna Influencers get access to a variety of paid online activities that include participating in polls, topics, and 'battles' every day (more on this later).


With enough time and elbow grease, Toluna Influencers may take home various gifts and rewards while making an extra buck on the side. 

In the world of online survey sites, Toluna is a well-known presence, and our Toluna review will let you know what it does, and whether it's a great fit for you. With a global community of over nine million users, Toluna Group brags about being "the world's largest social voting community and streamlined research platform". This free online community was founded in Paris, back in 2000, and it now brings together brands and consumers from across 57 countries via sophisticated and potentially rewarding surveys set up.

This road is paved with surveys and polls, rewards and battles, thumb it and gifts. If you're not sure what some of these words actually mean, don't worry -- they're just a few of the terms you will come across if you decide to sign up to the Toluma experience. What you should keep in mind, for now, is that the platform serves:


Companies and brands, on one hand, helping them to automate research processes, reduce insight time and get accurate feedback straight from their end consumers

People like you and me, on the other hand -- ordinary consumers that have something to say about the products they use ,or who simply want to know what other people think of everyday products and items.

This second part of their activity is what's of real concern to us in our Toluna review, so let's take a closer look.

Can You Make Money From Toluna?

As with most paid survey sites, users aren't guaranteed to qualify for each survey. This happens when the user's demographic isn't aligned with the target market the survey is designed for, or when the survey has been already filled up.


For survey takers, this is a common pain point. Answering surveys only to discover halfway that they aren't qualified for them is a waste of time and nerves. 


In our experience, Toluna offers a 25% to 35% success rate -- this is higher than the rate of most paid survey sites we tested.


Do note that this rate doesn't include profile surveys, which aren't a good way to generate points as you'll only get to answer a few of them. 


In most cases, uses were noted about disqualifications quickly, without having to waste time answering surveys they weren't eligible for. Other times, users reported having to spend a few minutes answering questions before being disqualified. 


Just like other paid survey sites, Toluna offers a consolation prize for disqualified users. Each disqualification enters you into a monthly sweepstake.


To be eligible for more surveys, Toluna recommends completing as many profile surveys as you can. 

How Toluna Works?

Like other paid survey websites, Toluna rewards its subscribers points in exchange for participating in a wide range of online activities.


Points may be exchanged with items from famous stores or directly through cash.


Much like other survey sites, joining Toluna is completely free.


Though focusing primarily on surveys, there are a variety of ways to make money on the site. 

The Surveys

Two types of surveys are available in Toluna: long surveys which last around 10 to 20 minutes to complete, and short 'profile surveys' that take a least a minute or two. 


Profile surveys allow Toluna's system to learn more about you so it can send you surveys more relevant to your demographic.


If, for example, you indicate in one of the profile surveys that you have a laptop, Toluna will be more likely to send you surveys about laptop preferences and experience. 

The longer surveys are available in several categories, which include automotive, lifestyle, food, and business The website has a user-friendly "survey center" page which displays all of the available categories.


After clicking on a category, Toluna shows you a slew of surveys related to the category along with the number of points you could earn and the estimate completion time. Most of these surveys will take you to a third-party site. 


Apart from the surveys listed on the survey center, you'll also receive survey invites via email. Collectively, you'll receive around 7 to 10 surveys per day, but there are opportunities to answer even longer surveys. 

While other survey sites will mostly send you surveys that you aren't interested in, Toluna offers you the freedom to choose what you deem most relevant, and this the Toluna's unique selling point.


When answering countless surveys, believe us when we say that boredom can be an obstacle that prevents most survey takers from earning more.


More relevant and interesting surveys assure a more pleasurable experience, and this is why Toluna can be a great option.


When you like what you're doing, it doesn't feel like work.

Not too long ago, on a quiet afternoon when I should have been working but was actually dreaming about my approaching holiday, my colleague's smartphone woke me up. It started to buzz like crazy and she suddenly became really excited. Naturally, I was curious to know what made this normally passive workmate take her head out of the pile of folders she was struggling with, and it turned out that Toluna was the answer.


She was too busy with this new thing to even explain what she was doing or why it excited her, so of course, I just had to take a look over her shoulder, and then the truth lay revealed. That was when I found out my colleague is a Toluna addict, and her afternoons at the office have never been the same since. When the smartphone buzzes, I know it's sure to be survey-related.


Within a few clicks, I soon managed to get a fair grasp of how it works and what's with all those gifts and thumb it that Toluna loving people seemed to be so obsessed with. And best of all, it didn't take me long to realize that Toluna really is legit.

If you're a newbie to the world of Toluna like I was, I imagine you'll really want to know these 10 vital facts about this website:


It is a platform for surveys, so you will have to spend time participating in surveys and questionnaires. Research companies are dying to know your thoughts on certain products are, which is why they create the questions you'll find via the site. Your answers will tell them if and how to adjust their marketing efforts. For your efforts, you will receive points. It's a win-win situation.

The best way to receive invites that match your profile is to make your user profile as detailed as possible. Even though each survey starts with some basic initial questions that indicate if you are a good match, having your profile completed gives you extra shots at completing a survey. Sometimes, instead of a 15 to 30 minutes survey, you might have the chance to rapidly complete a sponsored poll, which is nothing but a quick vote you give on a particular topic with multiple choices.

You have a huge community to consult if you are having second thoughts about one or more products or services. This is where Thumb Its and Battles come into play, and the difference between them is very simple:

You make a statement about a product and ask users to Thumb it. They can thumb it either up or down and following their feedback, you can draw your own informed conclusion.

Are you finding it hard to decide between two different products or services? List them up in a battle and let users decide which will be the winner. Toluna makes this easy to do.

You can even create your own polls -- apart from the previously mentioned sponsored polls, created by companies in search of your opinion, you can create your own personal polls with up to 10 voting options, right from the "Create" menu. It's one of the simplest interfaces I've seen.


Communication on Toluna.com isn't just standard responses and multiple choices -- you can create a topic and start a truly open conversation with other users. That means you can ask the community whatever you want, and complex, informative and fulsome answers will soon start coming your way.


Your contributions will earn you points -- change them for specific prizes when you reach the target amount, or try your luck earlier with a giftie. For every survey, poll or questionnaire you complete, a certain number of points will enter into your virtual wallet. When you reach the threshold of 60,000 points, you can redeem them for a large selection of prizes on famous stores or, even more alluringly, for cash. Alternatively, if you don't want to wait too long to reach 60,000, you can decide to "pay" fewer points and try your luck with a so-called giftie. In short, it's a gamble -- are you prepared to risk your accumulated points for a possible prize? Gifties are a sort of scratch card game where you click on the 'get it' button, watch how certain points drain from your account and wait open-mouthed to see if you've won the anticipated gift or not.


Gifts can be passed on to someone else. If you are lucky enough to grab the prize you tested your chances for, you can deliver it to your personal mail or surprise another friend. You can even send it to someone who isn't a Toluna member at all, if you're feeling particularly generous!


If you love trying new things, you can sign up to be a product tester. Once more, this is a lottery, where brands offer their new products for testing, in exchange for a little bit of honest feedback. There's a list of available products and you pick the one you would like to try. After you sign-up, you will automatically enter a randomized list but only luck will determine if you are the one to receive the product in the mail or not.


Toluna also organizes a cash sweepstake every month. But in order to be eligible for attending these events, you must have the status of an "active member" and a profile image on display. The carousel goes on, since in order to be an "active member" you must have initiated or participated in an opinion topic or in a poll with votes at least once during the past three months.


If you are a tech fan, you receive survey invitations on your mobile. Remember my colleague, and her excitement generating alert? You simply need to fill in your mobile number and you can then receive SMS notifications whenever you qualify for a survey. The message will direct you to the page of the survey itself, which you can access via your smartphone.

Payment and Rewards

While survey sites like InboxDollars and CashCrate pay dollars for each survey, Toluna rewards with points.


It's difficult to state how much money you'll actually be making with Toluna, as how much you earn depends on how much work you do. 


According to Toluna reviews, surveys are the best way to make money with Toluna. Most surveys in the site will pay around 1,000 to 2,000 points, and a few others will pay significantly lower or higher (up to 20,000 points).


To get $1, you need to rack up around 3,000 points. You can only cash out once you've earned 60,000 points (or around $20 in rewards).

Do note that it can take up to 8 weeks for your rewards to arrive. This is a far longer wait time compared to other survey sites we reviewed.


You can exchange your points in several ways:


1. Rewards

Toluna offers a variety of gift cards while also giving you the option to cash out via physical check or PayPal. The cheapest gift card costs around 30,000 points.


2. Gifties

Gifties are raffle tickets you can buy to win a wide variety of rewards (e.g. a brand new Playstation 4, Yankee Candle Gift Card, Christmas Cookie Cutters).


3. Sweepstakes

You can exchange your points for a chance to join the monthly sweepstakes where you can win a variety of expensive items like a brand new LED TV.

How To sign up?

Toluna Review 2021 -- Is it Legit or a Scam?

Last Updated DECEMBER 28, 2020


Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase or sign up through my links, at no cost to you. Please read my disclaimer for more info.


Want to make some extra money in your spare time? You can use a platform like Toluna Group for their surveys and market research. In our Toluna review, we will cover off on the site and if it is a viable way to earn money online.


With more than nine million survey takers, Toluna claims to be 'the world's largest social voting community', and with good reason: Toluna is a worldwide survey community and survey technology provider managed by the Toluna Group, a renowned organization that specializes in conducting market research over the internet.


For people looking to get paid to take surveys, Toluna is a viable option. 


With a strong subscriber base and an attractive portfolio of clients, Toluna is easily one of the world's most popular survey sites.


Its robust variety of surveys, which participants claim to be the 'most interesting' among paid survey companies, have garnered Toluna lots of praise, but sadly for survey takers, the company is also one of the lowest paying. 


In this Toluna review, we give you the lowdown on whether Toluna is worth it, the pros and cons, how much Toluna pays, and how it compares to other paid survey sites.


The short answer: it may be worth it, with grounded expectations and lots of free time! 


Table of Contents

What is Toluna?

How Does Toluna Work?

The Surveys

Toluna Success Rate

How to Sign Up for Toluna

How Can I Make Money with Toluna?

1. Sign up

2. Complete profile surveys

3. Participate in polls

4. Post your own content

5. Participate in a contest

6. Test products

7. Refer a friend

How Does Toluna Pay You

1. Rewards

2. Gifties

3. Sweepstakes

Pros and Cons of Toluna

Pros of Toluna

Cons of Toluna

Is Toluna Legit or a Scam?

The Verdict

What is Toluna?

Toluna is a paid survey community managed by Toluna Group, a market research company that uses technology to collect market insights for companies of various sizes.


Toluna partners


The company has 16 offices in Europe, Asia Pacific, and North America, and works with some of the world's leading market-research agencies.


A number of esteemed businesses rely on Toluna for market research (e.g. Time Magazine, the Financial Times, Advertising Age). 


Toluna Group uses an automated consumer insights platform called TolunaInsights, which allows its clients to access managed services and create customized digital consumer insights programs through engineered services.


TolunaInsights was developed as a complement to Toluna's automated research platform called QuickSurveys -- a survey platform that allows clients to tap into millions of survey-takers (or Toluna Influencers).  


By signing up for Toluna.com, users can become Toluna Influencers themselves and answer surveys submitted by Toluna Group's clients.


Apart from paid surveys, Toluna Influencers get access to a variety of paid online activities that include participating in polls, topics, and 'battles' every day (more on this later).


With enough time and elbow grease, Toluna Influencers may take home various gifts and rewards while making an extra buck on the side. 




How Does Toluna Work?

Like other paid survey websites, Toluna rewards its subscribers points in exchange for participating in a wide range of online activities.


Points may be exchanged with items from famous stores or directly through cash.


Much like other survey sites, joining Toluna is completely free.


Though focusing primarily on surveys, there are a variety of ways to make money on the site. 


The Surveys

Toluna survey center


Two types of surveys are available in Toluna: long surveys which last around 10 to 20 minutes to complete, and short 'profile surveys' that take a least a minute or two. 


Profile surveys allow Toluna's system to learn more about you so it can send you surveys more relevant to your demographic.


If, for example, you indicate in one of the profile surveys that you have a laptop, Toluna will be more likely to send you surveys about laptop preferences and experience. 


Toluna survey topics


The longer surveys are available in several categories, which include automotive, lifestyle, food, and business The website has a user-friendly "survey center" page which displays all of the available categories.


After clicking on a category, Toluna shows you a slew of surveys related to the category along with the number of points you could earn and the estimate completion time. Most of these surveys will take you to a third-party site. 


Apart from the surveys listed on the survey center, you'll also receive survey invites via email. Collectively, you'll receive around 7 to 10 surveys per day, but there are opportunities to answer even longer surveys. 


While other survey sites will mostly send you surveys that you aren't interested in, Toluna offers you the freedom to choose what you deem most relevant, and this the Toluna's unique selling point.


When answering countless surveys, believe us when we say that boredom can be an obstacle that prevents most survey takers from earning more.


More relevant and interesting surveys assure a more pleasurable experience, and this is why Toluna can be a great option.


When you like what you're doing, it doesn't feel like work. 


Toluna Success Rate

As with most paid survey sites, users aren't guaranteed to qualify for each survey. This happens when the user's demographic isn't aligned with the target market the survey is designed for, or when the survey has been already filled up.


For survey takers, this is a common pain point. Answering surveys only to discover halfway that they aren't qualified for them is a waste of time and nerves. 


In our experience, Toluna offers a 25% to 35% success rate -- this is higher than the rate of most paid survey sites we tested.


Do note that this rate doesn't include profile surveys, which aren't a good way to generate points as you'll only get to answer a few of them. 


In most cases, uses were noted about disqualifications quickly, without having to waste time answering surveys they weren't eligible for. Other times, users reported having to spend a few minutes answering questions before being disqualified. 


Just like other paid survey sites, Toluna offers a consolation prize for disqualified users. Each disqualification enters you into a monthly sweepstake.


To be eligible for more surveys, Toluna recommends completing as many profile surveys as you can. 


How to Sign Up for Toluna

Unlike other survey sites that are only available in limited locations, Toluna offers membership to 49 countries.


Do note that the number of surveys you receive per day depend on your location. In less-targeted areas, you might only receive one survey per day. 

Signing up for Toluna is a straightforward process. You can use your Facebook profile to sign up or manually fill up their registration form.


After registration, you will be asked to verify your account with your email address. Adding your mobile number is optional, but if you choose to do so, Toluna can notify you about new surveys. 

Pros and Cons

We scoured Toluna reviews to see how the general public weighs the platform's pros and cons. we found a balance of both positives and negatives.


Here's what most people say about Toluna.


Pros of Toluna

Toluna is a reputable company that partners with big industry names -- an indication of a legitimate, scam-free website.  

It's absolutely free to join and all features are free to use. 

Surveys are interesting, and you get the freedom to choose what you want to answer. 

A large selection of attractive rewards awaits hardworking survey takers. 

A modern and user-friendly interface. 

You can answer surveys and earn money on the go with the Toluna iPhone or Android app. 

While disqualifications still happen, users get a consolation prize: an entry into the monthly sweepstakes. 

Cons of Toluna

While Toluna has one of the highest survey qualifying rates, the disqualifications may still be frustrating for users who aren't familiar with paid survey sites. 

The minimum cashout of $30 is steep and hard to reach, and you need to work very hard to earn a substantial amount of points for gift cards. This is one of the biggest complaints among Toluna reviews. 

Some of the longer surveys take some time to complete. Others will have you pressing buttons for thirty minutes, yet the accompanying points are not much. 

Some Toluna reviews complain about the long wait times for cash payments or rewards. 

Can You Get Support?

How good support a company has, often tells a lot about that company.


If you should need any help or technical support, I know from personal experience that Toluna's support is quick at getting back to you. That tells a lot about the trustworthiness of a site.


However, this will be different from country to country as they have different support staff in each country that can help you out in your local language. So it might be different in your country. And from the feedback I have heard from visitors on my website from some countries, it can be quite slow in certain places.


If you have more general questions, Toluna Influencers also has a FAQ section that is pretty thorough and gives answers for a lot of questions. So that is a good place to start and the fastest way to get help.


You are, of course, also very welcome to leave a comment for me below this review if you want any tips.


I can give you a lot of tips as a user, but in some cases, you might need some support from the official site, and then it is good to know that this is possible.

Is Toluna Legitimate?

Toluna has a good track record of paying its clients and issuing rewards (though long wait times are to be expected). 


As of 2020, Toluna has an A+ rating in the Better Business Bureau with only 31 customer complaints since its BBB file was opened in 1996. It also has a 3.8 rating on Trustpilot with more than 2,100 Toluna reviews.


There are a lot more favorable Toluna reviews compared to criticisms, with long wait times for rewards and disqualification rates the most common issues. 


Toluna's great track record is also due to its exemplary customer service: it's easy to get in touch with Toluna through its website, and most of the Toluna reviews in Trustpilot were acknowledged by the company. 

Conclusion

Toluna is definitely worth the work it takes to earn points, that is, if you're unmoved by the long wait for rewards, the tedious work it takes to rack up points, and the disqualifications.


While most of these are common issues in most survey sites, Toluna also has one more glaring Achilles' heel: the pay just doesn't seem to compare with other legitimate survey sites like Survey Junkie or Pinecone Research. 


Regardless, Toluna is a legitimate way to make a little bit of cash on the side.


The interesting surveys promise a less boring survey answering experience, and the multiple ways to earn money and various rewards are all motivations to keep earning. 


Toluna is a fun website to try, but, like all the survey websites out there, you cannot expect to get rich out of it. Having said that, the more you put in the more you can get out, and it's certainly not a scam.


The whole thing, however, takes quite some effort in terms of invested time. Even though you have plenty of places where you can contribute, all of your answers must be unique. This means you can't just copy and paste a few words and use them again to comment on different topics, thereby score more points. Do that and you will find yourself removed from the community, with all your points lost.


I know that some users have commented on how long it takes to gather points, and they ask why points disappear from the account. Again, it's all in their FAQs, so forewarned is forearmed.


My final advice is to give Toluna a try. Take it as a fun experience, and the chances are you will enjoy it a lot. Just don't expect to quit your job and spend the rest of your days on Toluna.com, and you'll find that it has a lot to offer, and you might even win a reward or two. If you are looking for a better option than Toluna, go for MySurvey, it's the best site.

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